According to Home Media Magazine, Michael Jackson's This Is It rocketed to the number one position on national home video sales charts in its first week of release selling 1.2 million copies in the U.S. alone. This is a record performance for first week sales of a music film. According to Nielsen VideoScan, the film was also the number 1 seller in the Blu Ray format for the week ending January 31, 2010. Fully 21% of sales of This Is It were on the Blu Ray format, which is also a record for a release of any type.
This Is It chronicles the exhaustive rehearsals leading up to what would have been the largest concert tour ever. The documentary provides a glimpse of the creative genius that was Michael Jackson and offers the viewer the opportunity to meet the dancers, musicians, and crew behind the massive production. This Is It earned over a quarter of a billion dollars in its limited theatrical release worldwide.