Monday, September 28, 2009
Centric Channel Launches on Sept. 28th
CENTRIC is a 24-hour entertainment channel that’s the result of a partnership with BET Networks and MTV Networks. The channel is focused on the influential target audience, ages 25 to 54 years and will be available on major satellite, cable and telcom providers.
CENTRIC will kick off the week with a series of shows that commemorate the unforgettable legacy of Michael Jackson. November will feature a Soul Train Marathon.
“This couldn’t be a more perfect time to launch a fresh brand dedicated to the African-American and multi-cultural adult audience,” said Scott Mills, BET Networks President and Chief Operating Officer. “CENTRIC is all about reflecting the beautiful life that our audience has created for themselves and the one they are still reaching for."